…suggests enactment of law for access to information in top-notch Companies
A public Affairs Analyst, Dr Gbadebo Akindele has been awarded a doctorate degree in Business Administration, during the 27th Convocation Ceremony of the Ekiti State University, Ado-Ekiti (EKSU).
Speaking with Newsmen on Thursday, Dr Gbadebo, noted that academic researches consume enormous fund and capital which makes it an herculean task to embark on hence goverments must render supports to academics.
He added that data collection from
top-notch companies is expensive, while calling on Ekiti State government to sponsor Academic Researchers which would in turn help the state in decision making process.
Dr Gbadebo also suggested laws that would compel top-notch companies to release data to Academic Researchers for accurate and credible research work.
In his words, “I think the Government and the state government should sponsor some of these researches because it involves a lot of money. Carrying and searching for data alone is expensive.
“Government should be able to tell some of these top-notch companies to help Researchers with their data.
“Majority of the Companies try to keep away with their records because they believe one is going to expose them to their Competitors.
“Government should be able to create a law that will mandate release of data/information from Companies to Researchers. It will be be able to guide them and even help Government in their decision making.”
Speaking on the importance on his research topic: “Celebrity endorsement, consumer purchase intention, and product market performance of Brewery firms in Lagos, Nigeria.”, Dr Gbadebo said that it will guide top-notch Companies to choosing right Celebrities for their products.
According to him, it would create trustworthiness in the products and enable the Consumers to make the right decisions, since Celebrities are Endorsers of the products.
“My research topic will help the humanity, it will guide towards decision making body if Celebrity actually increases the market performance of the market share of brewery products particularly most of these top-notch, the captain of Industry, the government, the policy makers.
“It will help the consumer to be able to je the right Celebrity for the products.
“If some of these Celebrities are not trustworthy, it will backfire on that particular product because the product they serve as Endorsers to, will go down drastically and the market share.”
